When I think of a western cowboys, guns, black and white, horses, and scary music comes to my mind. Typically people have their mind set when they think about westerns, I know I did…..But, after reading Vignellis’ article westerns typically use the colors of red, blue, and yellows. The primary colors…..if black and white isn’t being used. I saw a lot of red and yellow when looking at the art work, but I still noticed a lot of black and white movies, which is normal for the western theme.
I really didn’t think about the typography of the art work or even phrases in movies, until after reading the article. The typography is simple, bold and thick lines. Most f them have some type of swirl or “look” to them that you can clearly tell it’s a western theme.
I think Vignelli is correct that most western designs follow the same structure. Clearly you can tell it’s a western by the colors, or typography. Which I think these two items alone classify westerns. When you see a black and white movie and a bold, thick, and black title; 9 times out of 10 a western is about to start playing. All of the designs serve as a purpose to the movie or piece of art it is made for.